You write. I'll run the campaign.
You've hired professionals all your life. Lawyers, accountants, contractors. This works the same way: clear scope, a weekly written update, decisions with dates on them, and one person accountable for the numbers.
Most of my clients aren't doing this for the royalties. They have somewhere they want the book to go, and they want it run properly.
So that's the arrangement. I run your Facebook and Amazon ads, your launches, and the measurement behind all of it. Not a course, not a dashboard you have to learn, not a junior somewhere resizing your cover. Me, running it, and telling you in writing every week what your money did.
Quick credentials, since you'd ask anyway: 350+ authors coached, $225,000+ in ad spend managed, Meta and Amazon Ads certified. This is all I do, and I'm inside dozens of author ad accounts at any given time, so when something starts working anywhere, it shows up in your campaigns the same week.
No KDP passwords. No twelve-month contract.
If it's not a fit, I'll say so on the call.
Who this is for
Short version: the book is a serious venture, and you'd rather fund it properly than learn ad platforms at seventy dollars a mistake.
- Your book is a second act or a serious new venture, not a side hobby
- The next book is genuinely underway: drafted, dated, or with an editor
- You've hired specialists your whole career and know what good service looks like
- There's an author you measure yourself against, even if you've never said it out loud
- You want a professional running this, with the updates to prove it
- You have one book and the second is a "someday" project
- You're shopping for the cheapest option
- You'd rather learn to run this yourself (that's The Readership Engine, and it's good)
The next-book qualifier isn't gatekeeping. Paid marketing compounds across books, so one book with nothing behind it usually can't repay professional management. If that's where you are, I'll say so on the call and tell you what I'd do instead.
What I actually run
- Facebook ads, end to end. Strategy, creative testing (typically 10 to 12 ad variations per book), audiences, and weekly budget decisions. This is the main engine for fiction.
- Amazon ads in their proper supporting role. Cheaper to understand, harder to profit from, useful for data. I run them where they earn their keep.
- Launch planning and book launch services. Release timing, stacked launches where the catalog allows, review and promo scheduling around the date.
- Attribution, wired correctly. Amazon Attribution links on every ad, so we know which creative sells books rather than guessing from clicks. This is the setup; you don't have to touch it.
- The numbers, monthly, in plain English. What a new reader costs you, what a reader is worth across your books, and whether the gap says scale or fix. Run through KdpDeck, the software I built for exactly this, including where you sit against the comparable authors in your genre, so you always know the gap and whether it's closing.
- Micro-influencer outreach, the lottery ticket. Alongside the ads, I pitch your book to smaller influencers who talk books in your genre. Most of it goes nowhere, and I'll tell you that up front. But when one takes off, it takes off huge: this play has put books in the top 100 of all of Amazon. We buy the ticket every month. We just don't budget the winnings.
- The honest flag. When the problem isn't traffic, it's the cover, the blurb, or the series handoff, you'll hear it from me with a recommendation, not a bigger ad bill.
Ad spend is separate and stays in your own accounts. We set it to match the goal, and scale it only when the numbers say to. You can see every dollar.
On timing: first campaigns are typically live within two weeks of connecting accounts, and your first written update arrives the Friday after we start. You'll know inside 30 days whether the numbers are moving.
How working with me goes
The part most marketing services get wrong isn't the ads. It's the account management. Here's what you can hold me to:
What ran, what changed, what it cost, what's next. Short enough to read in two minutes, complete enough to forward.
Nothing sits in limbo. If something needs your call, you'll know what, why, and by when.
Anything outside the agreed scope gets a price before it starts. The invoice never surprises you.
And at 90 days, a scope review: we look at the numbers together and decide to continue, adjust, or stop. If it isn't working, you'll have heard it from me in a weekly update long before that meeting.
What it costs
Most book marketing services make you sit through a sales call to hear a number. I think that's backwards. If you're budgeting whether to do this properly, you need the number first:
For context: a competent in-house marketing hire runs $4,000 to $5,500 a month before you've taught them anything about books, and a fractional CMO starts around $8,000. This is $2,500 a month because it's one person, one specialty, and no agency overhead.
| Launch build: fixed scope around a release, campaigns built and run through launch window | from $4,000 |
|---|---|
| Ongoing management: ads, launches, attribution, weekly updates, monthly numbers | $2,500/mo |
Which one fits depends on the catalog. One book out with the next in the pipeline usually starts as a launch build; once there's a run of books to manage, the monthly makes sense. The monthly is a four-month initial engagement, month to month after that, with the scope reviewed in writing at 90 days.
One thing worth knowing before you book: I take on a small number of new done-for-you clients at a time, because every account gets me, not a junior. When the fall intake is full, the next start date is January.
If you want the wider market context first, I published what book marketing costs, including everyone else's prices.
Proof, not promises
Before this I spent a decade in Air Force logistics and 911 dispatch. Process under pressure is the actual skill, and it's why the weekly update never skips a week.
What a book marketing expert should show you is numbers, not adjectives. A stalled book taken from 19 readers in five months to 795 in the next 48 days. A debut that put 5,372 copies into readers' hands in its first year. Rank you can watch move, and a scoreboard you can trust. The full stories are on the results page and in the articles, with the method shown.
Questions I get
What does done-for-you book marketing cost?
Published up front: a fixed-scope launch build starts at $4,000, and ongoing management is $2,500 a month with a four-month initial engagement, month to month after that. Scope gets reviewed in writing at 90 days. Ad spend is separate, stays in your own accounts, and gets set to match the goal.
I have one book out. Is that enough?
One book out is fine if the next one is genuinely underway: drafted, dated, or with an editor. That's the qualifier. Paid marketing compounds across books, so one book with nothing behind it usually can't repay professional management, and I'll say so on the call rather than take the retainer.
Can you get my book to the top of its Amazon category?
Chances are good, for a stretch. A well-run launch with real budget behind it can usually put a book at or near the top of its category, and smaller categories are very reachable. Staying there is the real challenge. That gets decided by read-through and steady ads, not the launch push. And it depends heavily on the category: topping a niche subcategory and topping epic fantasy are different jobs with different budgets. On the call I'll tell you which yours is.
What do the weekly updates look like?
A short written update every week: what ran, what changed, what it cost, and what happens next. Once a month you get the numbers that matter, cost per new reader against value per new reader, in plain English. You will never have to chase me to find out what is going on.
Will you need my passwords?
No. You connect your Facebook ad account through a link and grant standard advertiser access on the Amazon side, the same access you would give any agency, and you can revoke both yourself at any time. I never touch your KDP password or your banking. Details: how I handle your data.
What kind of books do you take on?
Genre fiction with series potential is my home turf, science fiction and fantasy especially, with romance and thrillers translating fine. If your book sits outside that, ask anyway; I'll tell you straight whether I'm the right hire or point you at someone better suited.
What happens if it isn't working?
You'll hear it from me first, in the weekly update, not discover it in a report three months later. Every engagement has a 90-day scope review where we look at the numbers together and decide to continue, adjust, or stop. Anything outside the agreed scope gets priced in writing before it starts, so the invoice never surprises you. That's the guarantee: you're never locked into something that isn't working.
Start here
Twenty minutes. Tell me about the book, where you want it to go, and who's ahead of you. I'll tell you straight whether professional management makes sense yet, and exactly what it would cost to do this properly.
If it's not a fit, I'll say so on the call.
How I handle your data · About me · What book marketing costs
Get In Touch
Or just put it in
an email.
Three lines is enough: the book, what's out and what's coming, and where you want it to go. I'll reply with a straight read on whether professional management makes sense yet, and scope and price in writing if it does.
I reply within one business day.
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