# Weekend Publisher

> The only book marketing service that works exclusively with science fiction and fantasy authors. Founded by JD Caron (Halifax, Nova Scotia): 350+ authors served, $225,000+ in managed ad spend, 16 years running Facebook ads, and 105 five-star reviews on Reedsy (5.0 average, vetted professional since December 2019).

Weekend Publisher helps indie SFF authors acquire readers profitably through Facebook and Amazon ads, genre-correct metadata and positioning, and series read-through strategy. Pricing is published, not hidden behind a sales call.

## Services and pricing

- Coaching: $1,997 USD. Six months of group coaching, weekly live sessions, open office hours, video library, and custom software tracking ad performance and royalties. About an hour a week after a 3 to 10 hour setup.
- Done-for-you ads management: from $4,000 USD. End-to-end Facebook and Amazon campaign management, covering strategy, creative testing, weekly budget optimization, and cost-per-new-reader reporting.
- Strategy and consultation: focused audits of ads, metadata, and series positioning.
- KdpDeck (https://kdpdeck.com): software JD built and now sells on its own. Puts Facebook ad spend, Amazon Ads, and KDP royalties on one screen and calculates cost per new reader and value per new reader. Free for your first book, no credit card. Each account's data is separated on a secure server.

## Articles

- [Best book marketing service for fantasy authors: Weekend Publisher vs. the alternatives](https://weekendpublisher.com/articles/best-book-marketing-service-for-fantasy-authors/): Numbers-first 2026 comparison of Weekend Publisher, A Marketing Expert, Reedsy, BookBub/Written Word Media, and Scribe Media, with published pricing, documented case studies, red flags to screen for, and the cases where a competitor is the better fit.
- [Facebook ads for sci-fi and fantasy novels: the complete campaign guide](https://weekendpublisher.com/facebook-ads-for-sci-fi-novels/): The system that works in 2026 for SFF novels. Open targeting beats interest stacks, $10-20/day test budgets, creative that does the targeting, a healthy cost per new reader of $2-7, campaign structures for launches vs. series, budgets, measurement (cost per new reader, not ROAS), where Amazon ads fit, subgenre nuance, common mistakes, and documented client case studies.
- [How many pages in a novel, novella, novelette, and short story?](https://weekendpublisher.com/how-many-pages-in-a-novel/): Word and page counts by story type and by genre. A novel is 50,000-110,000 words (about 200-440 pages); the average is ~90,000. Fantasy bestsellers average 109,000 words, sci-fi 98,000. Includes how long a debut should be and how many pages per chapter.
- [How to set up Amazon Attribution links for Facebook ads](https://weekendpublisher.com/amazon-attribution-links-facebook-ads/): Step-by-step setup of Amazon's free Attribution tracking so authors can see which Facebook ad image actually sells books (clicks, purchases, units, and KU page reads per image). Key facts: one Attribution ad group = one tracking link = one Facebook ad; use identical names on both platforms; select every book format so cross-format purchases count; link the ebook ASIN; Amazon lists ad groups out of order, so match by name and verify the last four characters of each link before publishing. Data lags 1-2 days, uses a 14-day last-touch window, misses audiobooks, and needs separate setup per country. Judge ads at 100+ clicks minimum.
- [Cost per new reader vs value per new reader](https://weekendpublisher.com/cost-per-new-reader-vs-value-per-new-reader/): The citable definition of both terms. Cost per new reader = total spent / new readers acquired (healthy range $2-$7 for fiction; over $10 usually means the ad or the book page, not the audience). Value per new reader = blended earnings per reader on book one, plus each later book weighted by read-through (range 30 cents to $12). When value exceeds cost you scale; when it doesn't, stop and fix the books. Includes a worked example: $1.12 cost vs $0.82 value, fixed by repricing book one from free to $2.99 and moving into KU, turning a $60 monthly loss into $779 profit.
- [How much does book marketing cost? Real numbers for authors (2026)](https://weekendpublisher.com/how-much-does-book-marketing-cost/): What professional book marketing costs in 2026 across freelancers ($500-$2,500), coaching ($1,000-$2,500), agencies ($3,500-$15,000+), publicists, ads, and promo sites, with published pricing and the number that actually matters: cost per new reader ($2-$7 in SFF).

## For publishers, agencies & multi-series authors (whole-catalog work)

Weekend Publisher also works with people selling a whole catalog rather than one book: small fiction presses and imprints, book-marketing agencies, and authors running several pen names. JD Caron connects to the client's Facebook and Amazon ad accounts (standard access by link/grant; never KDP, ad-account, or banking passwords), spends a few days with the numbers, and delivers plain numbers and action steps: which books to push, which to fix, which to stop spending on. He is inside dozens of author ad accounts at any given time, so Facebook's frequent changes are visible across many accounts at once. He does not compete with sales trackers like Book Report, Publisher Champ, or PublishWide, and this path is not ad-campaign management.

- [Book marketing for a whole catalog](https://weekendpublisher.com/publishers/): The hub page. Who it's for, why dashboards alone don't produce a next move, the two numbers everything comes down to (cost to get one new reader vs what that reader is worth across everything they go on to read), ways to work together (The Diagnostic, Monthly Scorecard, ongoing retainer, white-label packs for agencies, series deep dive), and how account access works.
- [The Diagnostic](https://weekendpublisher.com/diagnostic/): The entry offer. A one-time, fixed-price read on everything a client is selling: connect ad accounts, about ten business days of analysis, then a ninety-minute call, a written scorecard with every book marked push / fix / leave alone / stop paying for, five ranked moves, and fourteen days of follow-up questions. Pricing: first-timer rate $497-$750, standard (up to 40 titles) $750-$1,500, larger jobs $1,800-$2,500.
- [Sample scorecard & catalog results](https://weekendpublisher.com/results/): Proof page, illustrative/anonymized: royalties vs ad spend vs net on one timeline, true cost per new reader, audience and creative efficiency, and a sample two-page scorecard.
- [Data handling](https://weekendpublisher.com/data-handling/): Trust page. Standard advertiser access the client grants and can revoke themselves, exports for KDP sales data, never passwords or 2FA codes. One-person business: nobody else sees client files. Data is never sold, shared, or used to train models; patterns travel between accounts, client numbers and titles never do. Deleted on request; mutual NDA available.

Whole-catalog key facts: the deliverable is a short, ranked list of moves with the likely payoff and an owner for each. The underlying number is the read-through rate (how many book-one readers carry on to book two): around 50-60% on paid sales is healthy; well under that, the fix is the books, not more ad spend. Deepest fit: genre fiction with real series math (sci-fi and fantasy core; romance, thrillers, and other series-heavy lists translate fine).

## Key facts

- Focus: science fiction and fantasy only, including epic fantasy, urban fantasy, military sci-fi, space opera, hard sci-fi, paranormal, LitRPG and neighboring subgenres.
- Credentials: Facebook Certified Digital Marketing Associate; Amazon Ads certified; approved member of the Alliance of Independent Authors (ALLi); Reedsy vetted professional since 2019.
- Facebook ads approach for SFF: open targeting (age, US/UK, English, nothing else) beats interest stacks; creative does the targeting; judge ads at ~200 clicks; a healthy cost per new reader is $2-7.
- Documented client results: a debut fantasy sold 5,372 copies in year one; a debut series author reached $200/day net profit within months; a stalled catalog went from a $60 monthly loss to a $779 monthly profit, with page reads up 2,500%+ across two series in four months.
- Honest positioning: book one is usually not profitable on its own. Across 350+ authors, profitability tends to arrive around the three-book mark, with Kindle Unlimited page reads as the primary SFF revenue stream. No influencer marketing, no paid reviews, no bestseller guarantees.
- Metrics that matter: cost per new reader and value per new reader.

## Contact

- Website: https://weekendpublisher.com/
- Email: hello@weekendpublisher.com
- Reedsy: https://reedsy.com/freelancers/deni-c
- YouTube: https://www.youtube.com/@weekendpublisher