What you get
Your numbers, read for you.
Every month I go through your ad and sales numbers and record a 15-minute video for you. It ends with 3 changes to make.
What's working right now
Facebook and Amazon keep changing. Each month you get a report on what's working and what's stopped, from my case studies and the numbers across all members.
A call with authors who test everything
Every other week. Earning authors only, real numbers on screen, led by me.
KDPDeck and the video library
Your ads and sales in one place, so you can stop living in spreadsheets.
I don't run your ads. You make the changes. I tell you which ones, and why.
The deal
If your cost per reader doesn't drop, you stop paying.
Make the 3 changes each month. If your cost per new reader isn't lower by month 6, you pay nothing more until it is. We write down your starting number on day one, so there's nothing to argue about.
Is it a fit
Who this is for, and who it isn't.
It's for you if
- You spend $500 or more a month on ads and promos.
- You have a series, or several books out.
- You track your numbers but aren't sure what they're telling you.
- You'd rather be writing.
It isn't if
- This is your first book.
- You don't spend on ads or promos yet.
- You want someone to run your ads for you.
I take 5 new authors a month, and not everyone gets in. On the application I ask what you spend on ads, because that decides which program fits.
Results
What happened for authors I've worked with.
$17.59 to $5.92
What a sci-fi author paid for each new customer, before and after.
6,636 sales
In 116 days, for fantasy author Mark Stanley.
"JD was the first person that actually sat down… and actually explained what would happen."
Mark Stanley
"I went from… losing money to making a living on it."
Julie, cozy mystery author
Your numbers will be different.
Who you'd work with
Hi, I'm JD. I'm the numbers guy.
I've run Facebook ads for 15 years, and I look at ad numbers all day. You didn't start writing to stare at dashboards, so I'll do that part.
Your accounts stay yours. You never hand over a login.
Halifax, Nova Scotia, Canada
Questions authors ask
Before you apply
Do you run my ads for me?
No. You make the changes, and I tell you which ones and why. Your accounts stay yours.
I'm wide, not in Kindle Unlimited. Does that matter?
It works best when most of your sales are on Amazon. KDPDeck tracks your Amazon sales, page reads and paperbacks. It doesn't track other stores or audiobooks yet.
What happens on the call?
You share your screen with your KDP report and your ads open, and we go through your numbers together. Even if we never work together, you'll leave knowing where your money is going.
Five questions. About two minutes.
If it's a fit, you pick a call time with JD right away.